Can I Trademark a Bumper Sticker?
You can trademark a word, phrase, slogan, or image used on a bumper sticker provided that the word, phrase, slogan, or image is unique enough to warrant registration from the United States Patent and Trademark Office. A trademark for a bumper sticker will prevent competing bumper sticker printers from using your trademarked bumper sticker without your permission. Take “Shiba Love!” from the popular Doge meme, a recently trademarked bumper sticker slogan that uses a unique phrase. As you can probably tell, uniqueness is the key to a trademarkable bumper sticker, so you want to make sure you are not just rehashing someone else’s design or saying, and that you have designed a bumper sticker that contains something new or different enough to become a registered trademark.
If you are designing or marketing a new line of bumper stickers, contact us today to speak with trademark attorney Eric Norton and discuss the importance of trademarking the word, phrase, slogan, or image that makes your bumper sticker unique.