Can I Trademark a Beverage?
While the formula for the beverage itself cannot be trademarked—that’s generally the realm of trade secret protection—you can absolutely trademark the name, logo, slogan, or even the packaging you use to brand the beverage. Consider Coca-Cola. Their name is trademarked. Their slogans are trademarked. Their logos are trademarked. The shape of their glass bottles is trademarked. Similarly, anything you use to distinguish your company’s beverage from similar drinks can be trademarked so long as you are using branding that is as unique and original as possible.
If you are a bartender or founder of a beverage company and are in the process of developing a new beverage, contact us today to speak with trademark attorney Eric Norton to discuss the importance of a thorough trademark search and how we can trademark your beverage’s name, logo, slogan, and packaging.