Can I Trademark an Image?
You can absolutely trademark an image. After all, logos and other stylized drawings have been used for years to help one company differentiate their products from their competitors. Of course, your chosen image has to be unique, or you could run into trouble. First off, if your image is not unique, you’ll be denied trademark registration by the United States Patent and Trademark Office (USPTO). That’s not a terrible outcome, but it will set you back several months in terms of branding and marketing your products. More significantly, however, is if you’re using an image that is the same or substantially similar to one of your competitor’s logos. Then you can wind up in hot water for trademark infringement.
If you are using an image or a logo to brand your products or services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of a comprehensive trademark clearance search and how we can help you trademark your company’s image.