Can I Trademark an Idiom?
An idiom is just like any other phrase when it comes to trademark law. In other words, you can absolutely trademark an idiom so long as you are using that idiom to market and sell your goods and services. And as with all other phrases, the idiom you want to trademark must be unique enough to warrant trademark protection from the United States Patent and Trademark Office (USPTO)—so if you’re using an especially generic or descriptive idiom with your business, you may want to think about rebranding in order to secure that valuable trademark registration.
Of course, just because you are able to trademark an idiom does not mean you’ll be able to prevent everyone from using it, but you do get the right to stop your competitors from cashing in on the success of your brand.
If you are using an idiom to promote and sell your goods or services, contact us today to speak with trademark attorney Eric Norton to discuss the importance of a comprehensive trademark clearance search to determine whether any other individuals or companies are currently using the same idiom and how to best go about trademarking your chosen idiom.