Can I Trademark an App?

YES (Mostly)!

First off, you cannot trademark an iPhone app itself. Similarly, you cannot trademark an Android app itself. Same goes for Windows Phone apps, iPad apps, etc. However, you can absolutely trademark the app’s name, logo, or slogan provided you’re using that name, logo, or slogan to advertise and sell the app to the general public. If you have unique and original characters in your game, you can trademark those too if they’re part of the logo.

Considering that the Apple App Store and Google Play seem to be rife with clones, copies, and counterfeits all trying to cash in on the success of one popular app after another, a trademark can go a long way in establishing your app’s (and your development team’s) credibility among users. And while a trademark does not protect how an app functions or the app’s GUI, it will prevent your competitors from cashing in on your success. If you need to protect the actual functionality of the app, then you’ll need to look to patent protection instead of trademark protection.

If you are an app developer and want to secure the trademarks for your app, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your app’s name, logo, slogan, and characters.

Trademark Registration by Norton Law Corporation

Personal Service

All work for our clients is personally done by trademark attorney Eric Norton. No paralegals. No secretaries. No associates.

Flat Fees

Our trademark registration services are just one flat fee (plus the applicable government filing fees) so you always know what you’re getting up front.

Easy as Pie

You tell us what to trademark, provide us proof of use (or your intent to use), and we do the rest so you can get back to running your business in no time.

Have a Question? Call us at 1-714-760-9289.

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