Can I Trademark a Restaurant?
The name, logo, and slogan for your restaurant are absolutely trademarkable as long you are using that name, logo, or slogan to promote the your restaurant’s services. As is the case for many businesses, trademarking your restaurant’s name is imperative to protect your brand, and we often recommend that obtaining a registered trademark is one of the first things you should do as a new restauranteur. After all, who doesn’t want to protect the name and reputation of their business from use by their competitors. The last thing you need when you’re trying to grow your restaurant is to find one of your competitors capitalizing on the goodwill you’ve built for your own brand.
On another important note, a thorough trademark search is one of the first services you should hire a trademark attorney for before you even begin to file the documents necessary to get your restaurant up and running. Helping businesses get off to a good start is what we do best here at Norton Law Corporation, and after you’ve settled on a couple of unique names for your restaurant, conducting a search is a must, as there is always a possibility that someone else is already using the same name or something substantially similar. We’ve seen it happen before—your business is running, everything is going smoothly, then you get the cease and desist letter telling you that you must stop operating your business under the brand you’ve worked so hard to build.
If you are in the process of opening a new restaurant, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your restaurant’s name, logo, and slogan.