Can I Trademark a Product?

YES (Mostly)!

You can absolutely trademark the name, logo, slogan, and even the packaging of a product—but not the product itself. This is because trademarks are designed to help the public differentiate the origins of the different products on the market. As a result, trademarks don’t cover the physical objects themselves because they consist of mostly functional parts with small non-functional dressing here and there. As a result inventors turn to patents to cover the product itself. The additional non-functional dressing on a product, however, can be trademarked since it is a form of trade dress and helps differentiate an otherwise fungible product from the other products on the market.

If you are selling products to the public, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your product’s name, logo, and slogan.

Trademark Registration by Norton Law Corporation

Personal Service

All work for our clients is personally done by trademark attorney Eric Norton. No paralegals. No secretaries. No associates.

Flat Fees

Our trademark registration services are just one flat fee (plus the applicable government filing fees) so you always know what you’re getting up front.

Easy as Pie

You tell us what to trademark, provide us proof of use (or your intent to use), and we do the rest so you can get back to running your business in no time.

Have a Question? Call us at 1-714-760-9289.

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