Can I Trademark a Product?
You can absolutely trademark the name, logo, slogan, and even the packaging of a product—but not the product itself. This is because trademarks are designed to help the public differentiate the origins of the different products on the market. As a result, trademarks don’t cover the physical objects themselves because they consist of mostly functional parts with small non-functional dressing here and there. As a result inventors turn to patents to cover the product itself. The additional non-functional dressing on a product, however, can be trademarked since it is a form of trade dress and helps differentiate an otherwise fungible product from the other products on the market.