Can I Trademark a Computer?
A computer is just like any other product that you or your company offer for sale. As a result, you can trademark a a computer’s name, logo, or slogan if you use that name, logo, or slogan to promote or sell your computer. Computer names, logos and slogans are treated similarly to other products by the United States Patent and Trademark Office (USPTO). As a result, computer names are given the same protections. Keep in mind that the exact configuration of the computer, including any unique parts (such as a custom water cooling loop) you may include, are generally not eligible for trademark protection.
If you’re a small computer builder, whether you specialize in developing high performance gaming rigs or low power consumption HTPCs, you should certainly look into protecting not only your computers’ names, but the name, logo, and slogan you use for your company. However, before you start using any names, logos, or slogans with your business, you should always spend the money to have a trademark attorney conduct a comprehensive trademark search to ensure you’re not using same name or logo as another company—especially in a growing and somewhat crowded industry like boutique computer building. Since your product and company names identify and distinguish your brand from others, it is incredibly important to trademark your computer product names and your company name in order to prevent other builders from using a name that is so similar to yours that it could cause confusion among potential buyers. After all, the last thing any business owner wants is to have another business cash in on your success.
If you are a computer builder and have started selling professionally constructed computers of any time under a unique brand name, contact us today to speak with trademark attorney Eric Norton to discuss the importance of trademarking your products’ names, logos, and slogans.