Can I Trademark a Street Name?
You can trademark a street name in limited circumstances. Basically, if you’re using using a street name as a part, or the entirety of, a brand name for your company’s products or services, you can apply for a registered trademark for that street’s name. However, just because you are able to obtain a registered trademark for that street’s name, you do not own the street name, nor do you own the street itself. Trademarking something like Main Street Records or First Street Photography will not make you the owner of all Main Streets or First Streets in the United States. Instead, a trademarked street name prevents your competitors from using that street’s name for their goods and services, allowing you to grow your brand without having to deal with the competition piggy-backing on your brand name to increase their bottom line.
If you own a business using the full or partial name of a street, contact us today and speak with trademark attorney Eric Norton to discuss the importance of conducting a thorough trademark search to ensure nobody else is using a similar name, and the possibility of trademarking your brand names. A thorough trademark search is imperative if you’re using a street name as a part of your brand, especially if you’re using one of the more common street names like the ones mentioned above.