Entries by Eric Norton

3 Reasons Why Your Startup Shouldn’t Be An LLC

One of the earliest legal decisions you’ll need to make as the owner of a startup is deciding what type of entity your new company is going to be. Will you choose a C-Corp? An LLC? Something a bit more eccentric, like a B-Corp? There are a number of options out there, and picking the wrong […]

How to Defend Against a Trademark Opposition

Step one: Hire a trademark attorney. Step two: Relax and let them do the work for you. Most people don’t even know the TTAB exists. That’s the abbreviation for the Trademark Trial and Appeal Board, by the way. All kidding aside, a trademark opposition is a big deal if you’re trying to register a trademark for a […]

3 Reasons You Shouldn’t Copy and Paste Your Contracts

Three Reasons Why You Shouldn’t Copy and Paste Your Contracts (And Terms Of Service!) A contract is a legally binding agreement between you (or your business) and another party. While it may seem like a written contract template you found online is perfect for your business, chances are it’s not. While most of the information […]

How to Protect Your Business’s Trade Secrets

Regardless of your chosen business type, chances are your business has secrets you want to protect. These secrets can be anything from a distributor or an account, to a secret formula used in your manufacturing process, to new product designs that are still in the development phase but not yet ready for sale. These types […]

10 Things to Consider Before Buying a Business

Starting your own business entity from scratch is definitely not for everyone. While running any business involves a ton of hard work and dedication, starting from square one involves even more. That’s why so many business owners choose to purchase another person’s business that’s already running strong. But before you sign that check to purchase […]

A Quick Primer on Corporations (C-Corps & S-Corps)

A corporation is the business entity that most people think of when they think of a business. Seeing the Inc. or Corp. at the end of a business name conjures up images of well-known, successful businesses. Beyond that, though, corporations are seen as people in the eyes of the law. Just like an individual, a […]